How it works

One system for everything between a customer finding you and paying you.

What it runs, the order it's built in, how every agent earns your trust, and how the partnership works.

The standard

Every enquiry answered within 5 minutes, day or night.

WhatsApp, Instagram, Facebook or your website. The first reply goes out in minutes, written in your voice from facts you've approved, and anything it can't answer comes straight to you.

It's a promise about how the system behaves, so it's one we can keep and you can check in the log. If we miss it in your free month, your free month runs two weeks longer.

Built in stages

Nothing is switched on all at once.

Each stage starts when the one before it is working. The order follows your business: a trade with slow invoices starts there, not with social media.

  1. Before day 1

    The audit

    A conversation about how customers reach you today, an audit of what your business actually needs, then a walkthrough of the system, designed around it. Once you've given access and the facts your agents need, it can be live within the day.

  2. Month 1, free

    Foundation

    Built and run on your real enquiries for 30 days at no cost, so you see its value on your own business before you pay anything.

    • Enquiry Catcher: every enquiry answered from your approved facts, with your booking link
    • Booking & Reminders: confirmations, reminders, reschedules and deposits
    • Your live dashboard: enquiries in, bookings and revenue out
    • Your Leak Report: where your business can grow, and what each gap is worth

  3. From month 2

    Growth

    More customers in, and more of them coming back.

    • Follow-Up on enquiries that didn't book, and open quotes
    • Review & Rebook and Win-Back for past customers
    • Social media: content, DMs and comment-to-DM, measured in enquiries. If you already have someone, we work with them
    • Website and Google profile, kept complete and fast
    • Ads, starting as a small test on your own ad account

  4. As you grow

    Your AI team

    Specialists for the admin that eats your evenings. Each one is clearly named as AI.

    • Owner's Daily Brief: a message to you at 07:00 in Slack (or WhatsApp, if you'd rather) with today's bookings, anything waiting, money owed and new reviews. Reply to it any time: it's your assistant
    • Invoice Agent and Payment Chaser: invoices out the same day, polite reminders when they're late
    • Video Editor: your raw clips edited into finished videos in your style, with captions drafted from your voice notes
    • Monthly Analyst: your report, and the count of what the system brought in

  5. Always

    Kept current

    AI improves every month, and your system improves with it. We keep your agents and automations up to date, test every change before it touches your business, and log it in plain language. You never have to learn a new tool.

Built today, and next

What exists now, and what we build with you.

Only what's decided. The site and the system update every second Friday, and every change is listed on the updates page.

Trust

Every agent earns its responsibility.

A business answers for what its AI says. So ours never make things up, and none of them starts with more freedom than it has earned.

  1. Stage 1

    A set reply you approved. The agent chooses which one, and nothing else.

  2. Stage 2

    The AI drafts, a person approves before anything is sent.

  3. Stage 3

    The AI sends on its own, only from your approved facts, once its record shows it's safe.

What keeps it safe

  • Your approved fact sheet is the only thing customer-facing agents answer from
  • Anything outside it comes straight to you
  • A customer's message is data, never an instruction: nobody can talk an agent into doing something else
  • Each agent has only the access its one job needs

What you can always do

  • Read every action in a log written in plain sentences
  • Approve anything your customers will see
  • Pause any automation, any time

What it asks of you

  • Access to WhatsApp, Instagram and Facebook through partner access, never your passwords
  • Your services, prices, and the answers customers usually ask for. With those, it can be live within the day
  • About an hour a week with Ethan

What stays yours, whatever you decide

  • Your customer data, always
  • Your full enquiry log
  • Your Leak Report
  • Your accounts: WhatsApp, Instagram, Facebook and your website

The partnership

If you win, we win.

The fee

A monthly fee for your system, plus a share of the revenue it brings in, agreed with you in writing before any work starts. Our income only grows when your business does.

Month 1 is free

It isn't a trial of us. It's your system running on your real business for 30 days, so you can see the value before you pay anything.

Day 30

Carry on into a 6-month partnership, or walk away owing nothing.

After six months

Staying on is a choice, never a lock-in. Your data, your enquiry log and your reports stay yours either way.

Ads

They start in month 2 as a small test, once every enquiry is being answered. You spend more only when the numbers prove it works, and the money goes straight to Meta, on your own account.

Start with a message.

Tell Ethan how your business runs today. He'll show you what your system would take off your plate first.

Get in touchRead the questions first